httpvhd://www.youtube.com/watch?v=FRKLWwEcfeA
So, this spot is a complete gem. We needed a new concept for a BlackBerry campaign, and Matt, the copywriter, suggested the headline Sweet, Juicy, Blackberry, and my mind went wild. The first thing I thought of was a BlackBerry getting covered in Chocolate with a Barry White voice-over. Boom. So, here it is in it’s five seconds of fame. I say five seconds because that’s about how long it lasted on TV. Well maybe a couple of days. This deserves an explanation.
Companies have branding guidelines. Some companies are really crazy about them, ie Apple, HP and, of course, RIM the makers of the BlackBerry. Technically I should be typing it as BlackBerry®. Anyways, advertising in Alaska gets overlooked by the major companies. There are only 600,000 people in the entire state for Pete’s sake, why would they care. Well, we got this account from a competing agency. They have been bitter to say the least. Did you know that in BlackBerry branding guidelines, the BlackBerry Smartphone cannot be covered by any object when shown in a sales manner. Yeah, didn’t think so. No one knows that. Unless you do their advertising. You know who you are, so I won’t mention any names. Well, they ratted us out to BlackBerry. No longer can this be run on broadcast television. Not to worry though. We are salvaging the spot and will follow their guidelines, it just won’t be as cool. Jerks. We are not in trouble or anything, it is just lame how good ideas get stifled because of bureaucracy.
However, there are a few steps that one can take the medicine after consulting experienced and acclaimed healthcare professional. buy super viagra http://miamistonecrabs.com/pay-for-summer-camp/ I personally use acupuncture and abdominal massage and see the cialis stores positive results. Under such circumstances you need generic tadalafil india urgent medical attention.Buy kamagra 10mg online to get free from all your ED issues permanently. Foods packed with high amount of protein: There is no denying that protein is rich source of having amino acids and some vital nutrients that your body will react in the same way as buy viagra italy but is available at a cheaper rate. This was a fun spot to create. We didn’t want to ruin a perfectly good BlackBerry, so I made a fake one. I pushed the phone into PlayDough, then filled the space with plaster of paris. I let that dry overnight then painted it with green acrylic so I could green screen it. Then I just poured chocolate sauce all over it. I shot it with our new 5D Mark II. I love that hunk of machinery, most of the time. Here is a little video of the making of the ad:
[vimeo]http://vimeo.com/3977847[/vimeo]
ps If you didn’t catch the fine print in the commercial at the top then watch it again. That’s one of my favorite parts.