httpvhd://www.youtube.com/watch?v=FRKLWwEcfeA

So, this spot is a complete gem. We needed a new concept for a BlackBerry campaign, and Matt, the copywriter, suggested the headline Sweet, Juicy, Blackberry, and my mind went wild. The first thing I thought of was a BlackBerry getting covered in Chocolate with a Barry White voice-over. Boom. So, here it is in it’s five seconds of fame. I say five seconds because that’s about how long it lasted on TV. Well maybe a couple of days. This deserves an explanation.

Companies have branding guidelines. Some companies are really crazy about them, ie Apple, HP and, of course, RIM the makers of the BlackBerry. Technically I should be typing it as BlackBerry®. Anyways, advertising in Alaska gets overlooked by the major companies. There are only 600,000 people in the entire state for Pete’s sake, why would they care. Well, we got this account from a competing agency. They have been bitter to say the least. Did you know that in BlackBerry branding guidelines, the BlackBerry Smartphone cannot be covered by any object when shown in a sales manner. Yeah, didn’t think so. No one knows that. Unless you do their advertising. You know who you are, so I won’t mention any names.  Well, they ratted us out to BlackBerry. No longer can this be run on broadcast television. Not to worry though. We are salvaging the spot and will follow their guidelines, it just won’t be as cool. Jerks. We are not in trouble or anything, it is just lame how good ideas get stifled because of bureaucracy.

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[vimeo]http://vimeo.com/3977847[/vimeo]

ps If you didn’t catch the fine print in the commercial at the top then watch it again. That’s one of my favorite parts.