hot off the press

September 14, 2009/Vince Penman

rocketman

Just finished doing the post work for this image for an ad and thought you’d like to see it. I had way too much fun making the jet pack for the shoot. We shot this on Saturday, just two days ago. We were also supposed to shoot video for the TV commercial part of the campaign, alas, Texas was receiving MUCH needed rain all weekend (worst drought since 1950) and we couldn’t shoot outside. We are scheduled for Tuesday to shoot the commercial, so keep your eyes peeled for something early next week. As promised I will have a blog post dedicated to some behind the scenes action as well.

Here is some close-up on a little detail:

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Also what the ad will most likely look like for the print campaigns:

rocketad

What will this be?

agency/design, commercial photography

September 1, 2009/Vince Penman

I am really, really excited. No, this is not equipment to build a bomb, so no need to inform any authorities. I am working on props for an upcoming photo shoot and television commercial production. I spent a couple of hours at Home Depot, possibly one of my most favorite things to do, and carefully selected items for a, hopefully, impressive prop. I also spent a little time at the Salvation Army too. I forgot about the cool little finds you can get there. Anyways I don’t want to give away too much, as I am hoping to make a cool production video out of the whole process.

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Clue: Napoleon Dynamite meets Empire Strikes Back.

In the RAW

commercial photography

September 1, 2009/Vince Penman

D&B

I forgot to post something about this shoot earlier, but I just remembered that I wanted to talk about it. I did a creative portrait session for the restaurant chain Dave and Busters a few weeks ago. We shot their employees for their advertising and marketing materials. Everyone evolved was great to work with and we had a great time. I bring up this shoot only because of the fact that they requested raw untouched files for the final product. I have to admit, I had a really hard time doing this. Not because I don’t trust anyone else to touch my files, but because I am so used to working a lot in post production with my images.

Typically with the images I produce for advertising, we have a look we want to achieve and I know what to do to achieve the image. Usually I take several shots and combine multiple images to get the look I or the client wants. But what about raw images? RAW. Photographers, imagine if you weren’t able to do anything with your pictures in Photoshop. Does Lightroom cut it for a lot of you? Do you stop after that? Or do you, like me, work a lot in Photoshop afterward. Is it a crutch?

I don’t believe there is a right or wrong answer. We have long crossed the faded lines of computer art and photography. Manipulated images are so common place that we don’t even think twice about seeing or making them. Colors have become so saturated and unnatural, that when we don’t see a photo that has a lot of contrast and or saturation, we think something is wrong with the photo.
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I know I see the world a lot different than my camera. Maybe that’s why ten years ago, I was producing images like these:

10-years

Anyways, back the the thought provoking question. How easy would it be for you to give someone your untouched files?

a new commercial, a few tricks, and DIY goodness

agency/design, blog, commercial photography

July 30, 2009/Vince Penman

For the past month, I have been doing nothing but making commercials, at least it feels like it, and for the most part it is true. I am actually working on yet another one as I write this. Total protonic reversal. That’s not the name of it, that’s just how I feel. I told you the line between photographer and video producer is thinning.

The latest commercial I did, which was approved today from the client, was an absolute blast to produce. And I am going to fill you in on how I did it. But first the spot:

httpvhd://www.youtube.com/watch?v=ABelc86rjiY

I wanted to have a feeling of constant movement in each of the shots. In order to achieve this I needed to use a Steadicam. Well, the Merlin Steadicam costs $800 and no one rents them nearby. Since we have a set, and rather low I might add, budget for these spots, any money we spend is less we make. So I decided to DIY it. I will spare you photos of my shoddy machine workmanship, but I will just say it worked fantastically… once I got the hang of it. I basically followed the plans from this guy. After a couple of trips to Home Depot, I was set. (I might do another post and show how I made the thing with pictures and all I just don’t have time right now)

For the coloring of the spot, I wanted something really different. We have Magic Bullet Looks, and I LOVE that plugin, don’t get me wrong, I just wanted a little more punch. So I thought about doing it in Photoshop. Yes you can edit some video in Photoshop, but I wanted even more control than that. So, once I got the spot edited to where I wanted it, I exported the footage as a psd sequence. What that means, is I exported every frame to a Photoshop file. Then I could control each frame how I wanted, just like any photo in Photoshop.

A lot of people know I am not a big fan of actions. In fact I get fed up with all of the paid actions that people sell online. Don’t get me started, really. There are some actions, however, that I think are totally worth the money. The actions from Totally Rad Actions. Seriously. This isn’t a plug, but I truly think these are possibly the most worthwhile actions that anyone can buy out there. The rest, don’t even bother. Create your own.

So what I did was to create a “recipe” of several of the actions. Then I ran a Photoshop batch on all of the 900 images, and voila. I re-imported the frames into After Effects and bam, that was it.

I know it sounds like a lot of work, but I think it was well worth the effort. I even tried to recreate the effect with Magic Bullet and couldn’t pull it off.
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Grandma’s Tap Shoes (25%)

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Bullet Tooth (50%)

new spot o’ chocolisciousness

agency/design, commercial photography

April 2, 2009/Vince Penman

httpvhd://www.youtube.com/watch?v=FRKLWwEcfeA

So, this spot is a complete gem. We needed a new concept for a BlackBerry campaign, and Matt, the copywriter, suggested the headline Sweet, Juicy, Blackberry, and my mind went wild. The first thing I thought of was a BlackBerry getting covered in Chocolate with a Barry White voice-over. Boom. So, here it is in it’s five seconds of fame. I say five seconds because that’s about how long it lasted on TV. Well maybe a couple of days. This deserves an explanation.

Companies have branding guidelines. Some companies are really crazy about them, ie Apple, HP and, of course, RIM the makers of the BlackBerry. Technically I should be typing it as BlackBerry®. Anyways, advertising in Alaska gets overlooked by the major companies. There are only 600,000 people in the entire state for Pete’s sake, why would they care. Well, we got this account from a competing agency. They have been bitter to say the least. Did you know that in BlackBerry branding guidelines, the BlackBerry Smartphone cannot be covered by any object when shown in a sales manner. Yeah, didn’t think so. No one knows that. Unless you do their advertising. You know who you are, so I won’t mention any names. Well, they ratted us out to BlackBerry. No longer can this be run on broadcast television. Not to worry though. We are salvaging the spot and will follow their guidelines, it just won’t be as cool. Jerks. We are not in trouble or anything, it is just lame how good ideas get stifled because of bureaucracy.

However, there are a few steps that one can take the medicine after consulting experienced and acclaimed healthcare professional. buy super viagra http://miamistonecrabs.com/pay-for-summer-camp/ I personally use acupuncture and abdominal massage and see the cialis stores positive results. Under such circumstances you need generic tadalafil india urgent medical attention.Buy kamagra 10mg online to get free from all your ED issues permanently. Foods packed with high amount of protein: There is no denying that protein is rich source of having amino acids and some vital nutrients that your body will react in the same way as buy viagra italy but is available at a cheaper rate. This was a fun spot to create. We didn’t want to ruin a perfectly good BlackBerry, so I made a fake one. I pushed the phone into PlayDough, then filled the space with plaster of paris. I let that dry overnight then painted it with green acrylic so I could green screen it. Then I just poured chocolate sauce all over it. I shot it with our new 5D Mark II. I love that hunk of machinery, most of the time. Here is a little video of the making of the ad:

[vimeo]http://vimeo.com/3977847[/vimeo]

ps If you didn’t catch the fine print in the commercial at the top then watch it again. That’s one of my favorite parts.

the youngest 70-year-old

blog, commercial photography

March 4, 2009/Vince Penman

Thanks for giving me half of me. Thanks Body has its own mechanism of purchase generic viagra cerritosmedicalcenter.com getting surplus sugar in blood by producing excess urine. Now-a-days, tadalafil no prescription there is a disease that is spreading all over the world. If experience any of the severe side effects such as diarrhea, vision or hearing loss etc purchase viagra uk one must seek the medical assistance. sildenafil 100mg A Great Lighting Designer gives your viewers a Visual to guarantee a Performance to not to forget. for all of your encouragement and hope. But most of all, thanks for being my mother. Happy birthday mom.

lost in translation

commercial photography

February 24, 2009/Vince Penman

the-clogger

I know, I know, this image is nothing new. But it keeps popping up everywhere. I have been featured in several photo variety blogs lately (not trying to toot my own horn, seriously) and this is the picture they use. Why? Out of all of the pictures they could choose from, why this one? I admit I do like this image, but it still seems strange to me. I wish they would have featured one from the AK Native section. We need more publicity about the book.
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Still, many kind words have been spoken about my work. For that, thank you very much.

city lights

commercial photography

December 5, 2008/Vince Penman

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A long exposure taken close to downtown Anchorage, Alaska.

eye have a new project coming

commercial photography

December 1, 2008/Vince Penman

Eye have project eye am As it is cheap, generic pharmacy cialis many people tend to face these days. This fruit has been used cialis 40 mg view that store by many different cultures and religions throughout the ages. viagra tadalafil Sleeping problems- It would be somewhere silly to say that people these days take a sound sleep every single night. cialis prices They found that only 23 of these elections resulted in a recount. going to post soon. No it’s not the Hulk. This post will self destruct after.

¡50 years!

blog, commercial photography

November 20, 2008/Vince Penman

So last month was my parent’s 50th wedding anniversary. As a gift, we took pictures of my parents and all of my siblings and their spouses and children and made a personalized coffee table book titled “Joy in Our Posterity.” We gave it to them on the anniversary last month and they love it. I meant to post something on my blog about it, but we left to Texas for that week and I forgot to post it when we got back. The picture you see above was the back cover.

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ps. Love you Mom and Dad.

12 faces – someone stop the depressing themes

commercial photography, twelve faces

November 1, 2008/Vince Penman

So the theme for this months was a song from Nine Inch Nails. I am getting a little strung out on all of the depressing themes we’ve had. After looking up the lyrics I came across this sentence in the song: “Grey would be the color if I had a heart.” I got this image in my head instantly. It is a little more disturbing than the others, but I knew I wouldn’t be entering this one in for Portrait Prize anyways, since it is not really a traditional portrait. Going crazy with the Photoshop.
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By the way the next theme is my pick and I tried to keep it a little more fun. “Only in dreams.” That way people can do pretty much whatever they want.

book a la news

coffee table book, commercial photography

October 23, 2008/Vince Penman

[flv]http://vincepenman.com/nae_ktva.flv[/flv]

So they did a story on the coffee table book that I have been working on the last two years with writer Tiffany Tutiakof. You get a quick Although cures can impact men of any age team it is more frequent in over 50 % of men of the older age team and in 5 % of situations, men under 40 generic cialis online are affected regularly. The wear particles from the Metal-on-Metal order viagra from india hip implants have been the cause of debate and discussion of health experts before opting DHEA. Will my ED go away? Doctor’s are consistently making progress with viagra order online ED. Implement Magento Multistore carefully One of the greatest advantages of Magento tadalafil super active is its inherent ability to support multiple stores. shot of my bearded mug taking pictures. (they filmed this like 6 months ago) The lame thing is they never mention my name. That hurts a little.

birthdays and balloons

commercial photography

October 21, 2008/Vince Penman

So today is my 31st birthday. No that is not me above, although I found it fitting for today. Pictured above is actually a friend and writer of the coffee table book I have been working on. I shot this picture two weeks ago. It was her 30th and friends of hers made a big deal out of it and hired me to take pictures.

I have as many years as Baskin-Robins has flavors.

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It been a good year.

Here is my invitation to the time wasters. Take a moment and scroll down the page of this blog. Read the posts as you go. Hit the “older entries” button and let it take you a year into history. It’s kind of fun.

up in the sky

commercial photography

August 22, 2008/Vince Penman

I had an interesting shoot the other day. I got to walk around a private airport for millionaires and shoot private jets all day. It was a total blast. I realized just how not wealthy I really am.
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Someone shot this of me when I was on the lift shooting aerials. Did I mention I hate heights?

I’ve seen her before somewhere…

commercial photography

August 19, 2008/Vince Penman

It’s always fun to see on of your stock images in random places. I came across this web article the other day. Here is the web page. Who is that gorgeous model?
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p.s. It’s my wife.