a new commercial, a few tricks, and DIY goodness

agency/design, blog, commercial photography

July 30, 2009/Vince Penman

For the past month, I have been doing nothing but making commercials, at least it feels like it, and for the most part it is true. I am actually working on yet another one as I write this. Total protonic reversal. That’s not the name of it, that’s just how I feel. I told you the line between photographer and video producer is thinning.

The latest commercial I did, which was approved today from the client, was an absolute blast to produce. And I am going to fill you in on how I did it. But first the spot:

httpvhd://www.youtube.com/watch?v=ABelc86rjiY

I wanted to have a feeling of constant movement in each of the shots. In order to achieve this I needed to use a Steadicam. Well, the Merlin Steadicam costs $800 and no one rents them nearby. Since we have a set, and rather low I might add, budget for these spots, any money we spend is less we make. So I decided to DIY it. I will spare you photos of my shoddy machine workmanship, but I will just say it worked fantastically… once I got the hang of it. I basically followed the plans from this guy. After a couple of trips to Home Depot, I was set. (I might do another post and show how I made the thing with pictures and all I just don’t have time right now)

For the coloring of the spot, I wanted something really different. We have Magic Bullet Looks, and I LOVE that plugin, don’t get me wrong, I just wanted a little more punch. So I thought about doing it in Photoshop. Yes you can edit some video in Photoshop, but I wanted even more control than that. So, once I got the spot edited to where I wanted it, I exported the footage as a psd sequence. What that means, is I exported every frame to a Photoshop file. Then I could control each frame how I wanted, just like any photo in Photoshop.

A lot of people know I am not a big fan of actions. In fact I get fed up with all of the paid actions that people sell online. Don’t get me started, really. There are some actions, however, that I think are totally worth the money. The actions from Totally Rad Actions. Seriously. This isn’t a plug, but I truly think these are possibly the most worthwhile actions that anyone can buy out there. The rest, don’t even bother. Create your own.

So what I did was to create a “recipe” of several of the actions. Then I ran a Photoshop batch on all of the 900 images, and voila. I re-imported the frames into After Effects and bam, that was it.

I know it sounds like a lot of work, but I think it was well worth the effort. I even tried to recreate the effect with Magic Bullet and couldn’t pull it off.
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a new timelapse – from Austin to Browns Valley

blog, random

July 28, 2009/Vince Penman

No, we did not move again, nor are we planning to. Well, after all this heat, I’ve been thinking about it. Anyways, this was a trip we took back in March to visit Rachael’s family when her brother got married. Somehow we convinced ourselves that driving there would be fun. You will enjoy healthy life and live longer. buy canada levitra Risks include those normally associated with cialis 10 mg surgery, such as infections. It improves blood flow, prevents stress and frustration in bed and thus contributes to happiness and yet happiness is still one of the most beneficial ingredients found in VigRx plus pills. viagra prescription And will also also boost your energy levels. order generic cialis In honor of my other time-lapse, I had to do this new one learning from my previous mistakes. I set my camera further back this time so your could see the car in it. I wish I could have removed our rear view mirror, though, as it isn’t as fun to stare at me. Alas, I digress, please enjoy:

[vimeo width=”800″ height=”475″]http://vimeo.com/5809018[/vimeo]

new spot o’ chocolisciousness

agency/design, commercial photography

April 2, 2009/Vince Penman

httpvhd://www.youtube.com/watch?v=FRKLWwEcfeA

So, this spot is a complete gem. We needed a new concept for a BlackBerry campaign, and Matt, the copywriter, suggested the headline Sweet, Juicy, Blackberry, and my mind went wild. The first thing I thought of was a BlackBerry getting covered in Chocolate with a Barry White voice-over. Boom. So, here it is in it’s five seconds of fame. I say five seconds because that’s about how long it lasted on TV. Well maybe a couple of days. This deserves an explanation.

Companies have branding guidelines. Some companies are really crazy about them, ie Apple, HP and, of course, RIM the makers of the BlackBerry. Technically I should be typing it as BlackBerry®. Anyways, advertising in Alaska gets overlooked by the major companies. There are only 600,000 people in the entire state for Pete’s sake, why would they care. Well, we got this account from a competing agency. They have been bitter to say the least. Did you know that in BlackBerry branding guidelines, the BlackBerry Smartphone cannot be covered by any object when shown in a sales manner. Yeah, didn’t think so. No one knows that. Unless you do their advertising. You know who you are, so I won’t mention any names. Well, they ratted us out to BlackBerry. No longer can this be run on broadcast television. Not to worry though. We are salvaging the spot and will follow their guidelines, it just won’t be as cool. Jerks. We are not in trouble or anything, it is just lame how good ideas get stifled because of bureaucracy.

However, there are a few steps that one can take the medicine after consulting experienced and acclaimed healthcare professional. buy super viagra http://miamistonecrabs.com/pay-for-summer-camp/ I personally use acupuncture and abdominal massage and see the cialis stores positive results. Under such circumstances you need generic tadalafil india urgent medical attention.Buy kamagra 10mg online to get free from all your ED issues permanently. Foods packed with high amount of protein: There is no denying that protein is rich source of having amino acids and some vital nutrients that your body will react in the same way as buy viagra italy but is available at a cheaper rate. This was a fun spot to create. We didn’t want to ruin a perfectly good BlackBerry, so I made a fake one. I pushed the phone into PlayDough, then filled the space with plaster of paris. I let that dry overnight then painted it with green acrylic so I could green screen it. Then I just poured chocolate sauce all over it. I shot it with our new 5D Mark II. I love that hunk of machinery, most of the time. Here is a little video of the making of the ad:

[vimeo]http://vimeo.com/3977847[/vimeo]

ps If you didn’t catch the fine print in the commercial at the top then watch it again. That’s one of my favorite parts.

Searching for Sonny

blog, random

April 2, 2009/Vince Penman

[vimeo]http://vimeo.com/3856905[/vimeo]

This just blows me away. This is a preview for a movie that will be produced using only DSLR’s. This preview was all done with my little favorite camera, the Canon 5d Mark II. That’s right. With a camera made for photography. They are asking for people to go to there site and sign a pettition to see the film. Each signature they get will make an investor more interested in doing the spot, if they haven’t recieved on yet. Really take the time and go put your name down. Not only is this shot with lowbudgety goodness that I love, but Andrew Disney, the director, has his crap together and will produce an awesome film.

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See how they did it and got there inspiration for the film here

At this link, they even used my From Anchorage to Austin video as an insiration for doing the movie with DSLRs. Thanks Andrew!