a new commercial, a few tricks, and DIY goodness
agency/design, blog, commercial photographyFor the past month, I have been doing nothing but making commercials, at least it feels like it, and for the most part it is true. I am actually working on yet another one as I write this. Total protonic reversal. That’s not the name of it, that’s just how I feel. I told you the line between photographer and video producer is thinning.
The latest commercial I did, which was approved today from the client, was an absolute blast to produce. And I am going to fill you in on how I did it. But first the spot:
httpvhd://www.youtube.com/watch?v=ABelc86rjiY
I wanted to have a feeling of constant movement in each of the shots. In order to achieve this I needed to use a Steadicam. Well, the Merlin Steadicam costs $800 and no one rents them nearby. Since we have a set, and rather low I might add, budget for these spots, any money we spend is less we make. So I decided to DIY it. I will spare you photos of my shoddy machine workmanship, but I will just say it worked fantastically… once I got the hang of it. I basically followed the plans from this guy. After a couple of trips to Home Depot, I was set. (I might do another post and show how I made the thing with pictures and all I just don’t have time right now)
For the coloring of the spot, I wanted something really different. We have Magic Bullet Looks, and I LOVE that plugin, don’t get me wrong, I just wanted a little more punch. So I thought about doing it in Photoshop. Yes you can edit some video in Photoshop, but I wanted even more control than that. So, once I got the spot edited to where I wanted it, I exported the footage as a psd sequence. What that means, is I exported every frame to a Photoshop file. Then I could control each frame how I wanted, just like any photo in Photoshop.
A lot of people know I am not a big fan of actions. In fact I get fed up with all of the paid actions that people sell online. Don’t get me started, really. There are some actions, however, that I think are totally worth the money. The actions from Totally Rad Actions. Seriously. This isn’t a plug, but I truly think these are possibly the most worthwhile actions that anyone can buy out there. The rest, don’t even bother. Create your own.
So what I did was to create a “recipe” of several of the actions. Then I ran a Photoshop batch on all of the 900 images, and voila. I re-imported the frames into After Effects and bam, that was it.
I know it sounds like a lot of work, but I think it was well worth the effort. I even tried to recreate the effect with Magic Bullet and couldn’t pull it off.
As cialis cheap fast a cardiologist, I have seen that this file is highly effective. After all, you do not possess the first-hand tadalafil generic cheap martinblaser.com experience with all your family members to help relieve indications. Individuals taking the medication have reported buy cheap viagra headaches, facial flushing, blurred vision, nasal congestion, dyspepsia, etc. If you don’t have enough sodium in cialis online order your diet the body pulls it from the bones, making bone tissue weaker.
If there are any TRA users out there, here is the recipe for kicks:
Pool Party (25%)
Grandma’s Tap Shoes (25%)
Contrast Luma (100%)
Lux Soft (40%)
Acid Washed (20%)
Bullet Tooth (50%)