I forgot to post something about this shoot earlier, but I just remembered that I wanted to talk about it. I did a creative portrait session for the restaurant chain Dave and Busters a few weeks ago. We shot their employees for their advertising and marketing materials. Everyone evolved was great to work with and we had a great time. I bring up this shoot only because of the fact that they requested raw untouched files for the final product. I have to admit, I had a really hard time doing this. Not because I don’t trust anyone else to touch my files, but because I am so used to working a lot in post production with my images.
Typically with the images I produce for advertising, we have a look we want to achieve and I know what to do to achieve the image. Usually I take several shots and combine multiple images to get the look I or the client wants. But what about raw images? RAW. Photographers, imagine if you weren’t able to do anything with your pictures in Photoshop. Does Lightroom cut it for a lot of you? Do you stop after that? Or do you, like me, work a lot in Photoshop afterward. Is it a crutch?
I don’t believe there is a right or wrong answer. We have long crossed the faded lines of computer art and photography. Manipulated images are so common place that we don’t even think twice about seeing or making them. Colors have become so saturated and unnatural, that when we don’t see a photo that has a lot of contrast and or saturation, we think something is wrong with the photo.
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I know I see the world a lot different than my camera. Maybe that’s why ten years ago, I was producing images like these:
Anyways, back the the thought provoking question. How easy would it be for you to give someone your untouched files?