a new commercial, a few tricks, and DIY goodness

For the past month, I have been doing nothing but making commercials, at least it feels like it, and for the most part it is true. I am actually working on yet another one as I write this. Total protonic reversal. That’s not the name of it, that’s just how I feel. I told you the line between photographer and video producer is thinning.

The latest commercial I did, which was approved today from the client, was an absolute blast to produce. And I am going to fill you in on how I did it. But first the spot:

httpvhd://www.youtube.com/watch?v=ABelc86rjiY

I wanted to have a feeling of constant movement in each of the shots. In order to achieve this I needed to use a Steadicam. Well, the Merlin Steadicam costs $800 and no one rents them nearby. Since we have a set, and rather low I might add, budget for these spots, any money we spend is less we make. So I decided to DIY it. I will spare you photos of my shoddy machine workmanship, but I will just say it worked fantastically… once I got the hang of it. I basically followed the plans from this guy. After a couple of trips to Home Depot, I was set. (I might do another post and show how I made the thing with pictures and all I just don’t have time right now)

For the coloring of the spot, I wanted something really different. We have Magic Bullet Looks, and I LOVE that plugin, don’t get me wrong, I just wanted a little more punch. So I thought about doing it in Photoshop. Yes you can edit some video in Photoshop, but I wanted even more control than that. So, once I got the spot edited to where I wanted it, I exported the footage as a psd sequence. What that means, is I exported every frame to a Photoshop file. Then I could control each frame how I wanted, just like any photo in Photoshop.

A lot of people know I am not a big fan of actions. In fact I get fed up with all of the paid actions that people sell online. Don’t get me started, really.  There are some actions, however, that I think are totally worth the money. The actions from Totally Rad Actions. Seriously. This isn’t a plug, but I truly think these are possibly the most worthwhile actions that anyone can buy out there. The rest, don’t even bother. Create your own.

So what I did was to create a “recipe” of several of the actions. Then I ran a Photoshop batch on all of the 900 images, and voila. I re-imported the frames into After Effects and bam, that was it.

I know it sounds like a lot of work, but I think it was well worth the effort. I even tried to recreate the effect with Magic Bullet and couldn’t pull it off.
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