httpvhd://www.youtube.com/watch?v=FRKLWwEcfeA
So, this spot is a complete gem. We needed a new concept for a BlackBerry campaign, and Matt, the copywriter, suggested the headline Sweet, Juicy, Blackberry, and my mind went wild. The first thing I thought of was a BlackBerry getting covered in Chocolate with a Barry White voice-over. Boom. So, here it is in it’s five seconds of fame. I say five seconds because that’s about how long it lasted on TV. Well maybe a couple of days. This deserves an explanation.
Companies have branding guidelines. Some companies are really crazy about them, ie Apple, HP and, of course, RIM the makers of the BlackBerry. Technically I should be typing it as BlackBerry®. Anyways, advertising in Alaska gets overlooked by the major companies. There are only 600,000 people in the entire state for Pete’s sake, why would they care. Well, we got this account from a competing agency. They have been bitter to say the least. Did you know that in BlackBerry branding guidelines, the BlackBerry Smartphone cannot be covered by any object when shown in a sales manner. Yeah, didn’t think so. No one knows that. Unless you do their advertising. You know who you are, so I won’t mention any names. Well, they ratted us out to BlackBerry. No longer can this be run on broadcast television. Not to worry though. We are salvaging the spot and will follow their guidelines, it just won’t be as cool. Jerks. We are not in trouble or anything, it is just lame how good ideas get stifled because of bureaucracy.
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[vimeo]http://vimeo.com/3977847[/vimeo]
ps If you didn’t catch the fine print in the commercial at the top then watch it again. That’s one of my favorite parts.
2 Comments
The spot is fantastic!!
I have a question for you, whuy do you use a nikon lenses in the canon 5D MII?
Any reason?
Thanks.
Carlos from spain.
Carlos,
Thanks for the comments. The reason I use the Nikon lens on the Canon is because it gives me back some of the manual controls that I need. No matter how remarkable the Mark II is, it lacks manual controls for the video. Yes you can lock your settings when you get the desired shutter speed, aperture and ISO, but you can only change the stops afterward. By using the Nikon lens with the adapter, the lens can no longer speak to the camera, giving me control over my aperture. PLUS, when using a Canon lens, it only allows for three aperture settings for each lens. The highest, lowest and middle apertures. LAME. I love the camera, but hate this aspect. What I do is point the camera at the light with an aperture of f22, then lock the settings. The ISO is usually at 100 a little higher, instead of at 800 or 1600. Then I can open the aperture manually till I get the exposure I need. It’s a hack of a work around, but it works.
Cheers,
Vince
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